May 13, 2025•29 min read

Noon Food 101: The Essential Guide for Restaurants in the UAE

Introduction

Noon Food is a fast-growing food delivery platform in the UAE, offering restaurants a cost-effective and high-impact way to increase online orders and connect with customers across the region. Backed by the Noon ecosystem, which includes e-commerce and grocery delivery, Noon Food is uniquely positioned to deliver value-driven convenience to both users and restaurant partners.

In this guide, we’ll cover everything you need to know as a Noon Food partner, from how the platform operates to the different types of discount campaigns and advertising opportunities you can leverage to grow your business.

How Noon Food Works

Noon Food serves as a food aggregator, connecting your restaurant with a wide range of customers via the Noon app and website. Here's how it works:

  • Customer Orders – Users browse nearby restaurants, place orders through the Noon app, and choose their preferred payment method.
  • Restaurant Prepares the Order – Your team prepares the order upon confirmation.
  • Delivery Fulfillment – You can use your own delivery staff or opt into Noon’s fleet services.
  • Payment Processing – Noon collects payments and settles them with the restaurant as per agreed terms.

     

Why Join Noon Food?

Noon Food is designed to help restaurants succeed, offering multiple advantages:

  • Low Commission – More revenue retained with some of the most competitive rates in the market.
  • Access to Noon Users – Cross-selling potential from Noon’s massive base of daily active users.
  • Discount Campaigns – Structured promotions to target new users, returning customers, or increase basket size.

  • Advertising Opportunities – Boost your presence through homepage banners, cuisine tiles, and more.
     

    Noon Food Discount & Promotional Campaigns

Noon Food runs a variety of opt-in campaigns that help boost your visibility and drive orders. Here's a breakdown:

Item-Level Promotions

  • Dealathon – Discount of 30% or 50% on best-selling items to improve conversions.
  • Menu Item Discounts – Apply custom percentage discounts on selected menu items with controlled spending.
  • DOTD (Deal of the Day) – Limited-time 30% or 50% discounts on specific items to drive impulse purchases.
  • FOMO Weekends – Offer 30% or 50% discounts either on best sellers or across the entire menu during weekends.

Basket-Level Promotions

  • Discount % (Basket Level) – Flexible basket-level discounts with customizable minimum order value (MOV) and caps.
  • New User Discount – Offer AED 6 discount exclusively to customers ordering from your restaurant for the first time.
  • Churned Customer Discount – AED 5 discount targeting users who haven’t ordered in the last 60 days.
  • BFF Campaign – Deep discount structures with different combinations of minimum order value and caps:

     
    • 20% off, MOV AED 20, CAP AED 20
    • 30% off, MOV AED 30, CAP AED 20
    • 50% off, MOV AED 30, CAP AED 30
    • 60% off, MOV AED 30, CAP AED 30

Pro Tip: Use targeted campaigns to reach new, inactive, or loyal customers. Test multiple offers to determine which ones drive repeat orders or larger baskets.

Noon Food Advertising & Visibility Tools

Beyond promotions, Noon Food offers powerful ad placements to improve your restaurant’s visibility and brand recognition.

Advertising Options

  • CPC Campaigns – Inorganic listing placement with a minimum spend of AED 1,500. Your restaurant appears higher in search results.
  • Homepage Banner – A featured banner on Noon Food’s homepage; placement details can be coordinated with your Account Manager.
  • Cuisine Tile – A large clickable banner under specific cuisine categories or delivery areas, redirecting users to your listing.
    Outlet Hero Video – Replace your cover image with a video showcasing your food, team, or brand story (AED 400 per outlet per month).

     

Pro Tip: Combine a homepage banner or hero video with a Dealathon or FOMO Weekend campaign for maximum exposure and impact.

Getting Started

All Noon Food campaigns and placements are opt-in, giving you full control over your marketing and spending. Here’s how to maximize your presence:

  • Choose campaigns that match your goals (new users, higher basket size, re-engagement).
  • Participate in high-visibility promotions like Dealathon or FOMO Weekends.
  • Track performance using growdash.
  • Work with your Account Manager for placement availability and campaign guidance.