Growdash | Smarter Delivery Ads: How Projeto Açaí Increased ROAS by 64% on Talabat

Projeto Acai , the much-loved health food brand in the UAE, was looking for a way to make its marketing spend work harder without slashing prices or launching aggressive discounts. With locations in Al Quoz, Marina, and DWTC, they were already serving up acai bowls and smoothies across key neighborhoods but their digital advertising wasn’t hitting the mark.

Here’s how partnering with growdash helped them cut customer acquisition costs in half and increase ROAS by over 64%.

The Problem: Strong Brand, Weak ROAS

Despite having a loyal customer base and a solid 25.4% conversion rate, Projeto Açaí was struggling to see a decent return on their delivery platform advertising.

ROAS was sitting at just 3.27x below the market average of 3.5x.
They were running limited campaigns in only four zones.
Their average bid per click was a steep 5.85 AED.
And worst of all, their customer acquisition cost (CAC) was hitting 50.13 AED per customer.

Clearly, something needed to change.

The Goal: Smarter Spend, Better Results

Projeto Acai came to growdash with a clear goal: optimize ad spend and increase ROAS without relying on discounts that could hurt brand value.

They didn’t just want more impressions. They wanted better-targeted visibility, lower costs, and more new customers.

The Strategy: Hourly CPC + High-Conversion Area Targeting

With help from the growdash Ads Module, we completely reshaped Projeto Acai’’s advertising approach. Here's what we did:

1. Paused Inefficient Campaigns

First, we hit the brakes on the existing campaigns that were draining budget with high CPCs and limited reach.

2. Launched Hourly CPC Campaigns

Using historical order data, we identified peak ordering windows, especially during breakfast hours and increased bids only during those high-potential times. This ensured the brand was front and center when customers were actively looking to order.

3. Expanded Area Targeting

Instead of focusing on just 4 areas, we expanded the targeting to 10 high-conversion zones across the city. More reach, but smarter reach.

4. Centralized Tracking with growdash

Using Growdash’s dashboard, we monitored real-time performance tracking everything from CPC to CAC, ROAS, and conversions. This allowed for fast adjustments and better control over ad spend.

The Results: Big Wins Across the Board

The results came fast and they were impressive.

Metric	Before	After	Improvement
ROAS	3.27x	5.36x	+64%
Customer Acquisition Cost (CAC)	50.13 AED	22.47 AED	-55%
Cost per Order (CPO)	19.5 AED	8.92 AED	-54%

And beyond the numbers, the marketing team saved hours each week by switching to automated, data-driven bidding through growdash.

Why It Worked: Strategy + Simplicity

What made this transformation possible?

Right timing: Bidding more during high-intent hours.
Right targeting: Focusing on top-performing delivery zones.
Right tools: Growdash provided the visibility, insights, and automation to make it all happen.

Growdash as a True Growth Partner

Projeto Acai didn’t just get better ad results, they unlocked a smarter, more scalable way to grow. Without offering deep discounts or increasing budgets, they saw higher returns, more customers, and stronger performance.

And for a brand that values quality and wellness, that kind of growth is the healthiest kind.

“We were able to analyse and build a data-driven strategy and execute ad campaigns for better results with the help of growdash, the platform helped us to look at our data in one place and give AI driven insights on how we can optimize our spends for better ROAS" - Ayman Ghanam (Owner, Projecto Acai)