Growdash | Talabat 101: The Essential Guide for Restaurants in the UAE

Introduction

Talabat is the leading online food delivery platform in the UAE, connecting thousands of restaurants with hungry customers. Whether you're an established eatery or a new business looking to grow, Talabat provides an essential platform to increase sales, enhance visibility, and streamline deliveries.

In this guide, we’ll break down everything you need to know about Talabat as a restaurant partner, including how it works, its key benefits, and tips to optimize your presence on the platform.

How Talabat Works

Talabat operates as a food aggregator, acting as the bridge between restaurants and customers. Here’s how the process works:

Customer Orders – Users browse restaurants, select meals, and place orders via the Talabat app or website.
Restaurant Prepares the Order – Once the order is received, the restaurant prepares the food and notifies Talabat when it’s ready.
Delivery is Managed – Restaurants can either use their own delivery staff or rely on Talabat’s fleet of drivers to complete the order.
Payment Processing – Customers can pay via credit/debit cards, Apple Pay, Google Pay, or cash on delivery.

Why List Your Restaurant on Talabat?

Partnering with Talabat provides numerous benefits for restaurants looking to expand their reach and increase sales. Here’s why joining the platform is a smart move:

Increased Visibility – Gain exposure to thousands of potential customers who use Talabat daily.
Higher Order Volume – Tap into a large user base actively looking for food delivery options.
Data & Analytics – Access valuable insights on customer preferences, peak ordering times, and menu performance.
Marketing & Promotions – Utilize Talabat’s built-in advertising tools to boost brand awareness.
Flexible Delivery Options – Use your own drivers or leverage Talabat’s efficient logistics network.

Maximizing Sales with Discounts & Promotions

To stay competitive on Talabat, restaurants can leverage various discount and promotional strategies to attract customers and boost orders. Here are some of the most effective ones:

Discounts & Offers

Percentage Discounts – Offer flat discounts (e.g., 10% off) to encourage purchases.
Bundle Deals – Combine best-selling items into discounted meal combos.
New Customer Offers – Attract first-time buyers with exclusive discounts. (Fees - 8 AED)
Churned customer discounts - Attract customers who have not ordered for a while to order again with exclusive discounts. (Fees - 8 AED)
Flash sale - Participate in the monthly flash sale for better visibility and more number of orders
Campaigns - Participate in campaigns like hot deals, super saver and best sellers for better visibility. (Note- Every super saver order you have to pay 2 AED)
Happy Hour Discounts – Offer reduced prices during off-peak hours to drive more traffic.

💡 Pro Tip:

Test different promotions using Talabat’s analytics tools to see which discounts generate the most sales.

Boosting Visibility with Talabat Advertising

In addition to discounts, restaurants can invest in advertising on Talabat to further increase their presence and attract more customers.

Types of Ads Available on Talabat

CPC Campaigns – Feature your restaurant at the top of search results by bidding and setting a monthly budget (Minimum budget - 650 AED, Minimum bid - 2.6 AED)
GEMS - a marketing tool or feature that allows restaurants to attract new customers by offering them limited-time discounts or special deals.
Banner Ads – Get premium placement on Talabat’s homepage or category pages.
Push Notifications – Send targeted promotions directly to users’ phones.
In-App Promotions – Highlight your deals within the app to increase conversions.
Seasonal Campaigns – Take advantage of Talabat’s platform-wide promotions (e.g., Ramadan specials, New Year deals).

💡 Pro Tip: Regularly monitor your ad performance and adjust your budget accordingly for the best return on investment.