May 13, 2025•21 min read

Glovo 101: The Essential Guide for Restaurants in Romania

Introduction

Glovo is one of the most popular delivery platforms in Romania, offering restaurants a direct path to thousands of active customers. With integrated logistics, flexible promotions, and in-app advertising options, Glovo helps restaurants of all sizes increase visibility and drive orders.

This guide walks you through how Glovo works, campaign options, and how to use their marketing tools to your advantage.

How Glovo Works

  1. Customer places order via Glovo app or website
  2. Restaurant receives and prepares order
  3. Glovo’s delivery fleet picks up and delivers the order
  4. Glovo handles payments and transfers earnings to restaurants after commissions

Why Join Glovo

  • Access to a large and loyal user base across Romanian cities
  • Self-managed discount campaigns and pricing flexibility
  • Glovo-managed logistics with minimal overhead for restaurants
  • Customer targeting options for new, lapsed, and high-value users
  • Visibility tools including cost-per-click (CPC) ads and banner placements

Glovo Campaign Types

Basket-Level Promotions

  • Percentage discount with custom minimum order value (MOV) and cap
  • Fixed value discount (e.g. 10 RON off orders over 50 RON)

Targeted Promotions

  • New User Discounts: Offers tailored to first-time customers
  • Lapsed User Discounts: Re-engage users who haven’t ordered recently
  • Loyalty Discounts: Promote repeated usage with exclusive deals

Free Delivery

  • Option for restaurants to absorb the delivery fee to improve conversion rates

Themed & Platform-Wide Campaigns

  • Super Weekends
  • Cuisine-specific campaigns (e.g. Pizza Week)
  • Flash Sales and time-bound offers

Advertising & Visibility

Sponsored Listings (CPC)

  • Bid-based placement at the top of search results
  • Self-managed or Account Manager supported
  • Budget and bids customizable based on goals

Banner Ads

  • Featured homepage or category banners for limited-time visibility
  • Effective during launches or seasonal events

Getting Started

  • Access campaigns via your Glovo partner dashboard
  • Choose discount type, target audience, and budget
  • Opt-in to platform-wide events and monitor performance metrics